Question: Task: . 1. Come up with a brand name for a hypothetical product of your choice. Explain briefly. 2. Come up with a why statement

Task: . 1. Come up with a brand name for a hypothetical product of your choice. Explain briefly. 2. Come up with a why statement for your brand 3. Describe how your product will be differentiated from competitor products 4. Come up with a positioning statement for your brand. Which type of positioning strategy are you using? 5. Semiotics analysis: what words or symbols will your brand be associated with. Write a list. Explain if needed. 6. Create a product map for your product

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