TASK$-1$:

Create a SWOT analysis for the Coca Cola Company. The descriptions of the Coca Cola

Company have been given below. Read it carefully and find out the strengths,

weaknesses, opportunities and threats for the company.

The Coca Cola Company:

The Coca$-$Cola Company is an American multinational corporation founded in $1892,$ best

known as the producer of Coca$-$Cola. The drink industry company also manufactures,

sells, and markets other non$-$alcoholic beverage concentrates and syrups, and alcoholic

beverages. The company's stock is listed on the NYSE and is part of the DJIA and the

S&P $500$ and S&P $100$ indexes.

The soft drink was developed in $1886$ by pharmacist John Stith Pemberton. At the time

it was introduced, the product contained cocaine from coca leaves and caffeine from

kola nuts which together acted as a stimulant. The coca and the kola are the source of

the product name and led to Coca$-$Cola's promotion as a "healthy tonic". Pemberton had

been severely wounded in the American Civil War and had become addicted to the pain

medication morphine. He developed the beverage as a patent medicine in an effort to

control his addiction.

One of the biggest strengths that The Coca Cola Company has is their incredible variety

of products across different categories. In fact, there are over $500$ brands across $200$

companies owned by Coca Cola. This not only gives them a higher control on the market,

but also more diversified expertise, and less overall competition. With a market share of

$43\%$ in the soft drink industry, they have a very solid positioning compared to many other

competitors. Which also means that it would be extremely difficult to compete with Coca

Cola and its almost unlimited resources.

Coca Cola is one of the most recognized brands in the world, which gives them a huge

advantage in front of their competitors. It also means that any new product or brand

they invest in will gain visibility almost immediately. The company prides itself in having

a secret recipe for its flagship product $$ the Coca Cola. This means that this product will

be difficult to replicate by competitors.

One of the biggest weaknesses that the company has is its inability to adapt to current

health trends. As people are becoming more and more conscious about the unhealthy

food and the amount of sugar they are consuming, soft and sugary drinks are slowly

getting substituted by healthier options. Another health$-$related weakness for the

company involves the difficulty of improving their quality of their product without

affecting its famous taste. Coca Cola has been actively looking for healthy sugar

substitutes for years with no success. The current positioning of Coca Cola and its soft

drinks is both a blessing and a curse. A blessing, because everyone knows the brand and

the product it offers. This kind of brand recognition is something that every company

dreams of$.$ However, this weakness comes with the fact that Coca Cola already has a

certain reputation established for itself that is difficult to change. And, considering its

sugary drinks with mysterious and secret ingredients, it is certainly not the most positive

one.

If The Coca Cola Company closely monitors and responds adequately to current health

trends, they have a huge opportunities to increase their market share. And get an even

bigger chunk of the soft drink industry. Especially if they manage to find a healthy

substitute for sugar. Few major competitors $$ considering the dominance of the brand

and only a few major competitors for these particular types of products, Coca Cola can

quickly introduce new products with the right Marketing strategy.

Although the company is quite dominant when it comes to soft drinks, a lot of other

healthier alternatives are arising on the market. Flavored waters, smoothies, organic

drinks, green juices, and so on$,$ are just some of the alternatives that people are starting

to prefer as they get more conscious with their health. Negative press and media

coverage $$ although The Coca Cola Company is known for its brilliant Marketing

strategies and its incredible brand recognition, it also gets a lot of negative coverage for

being unhealthy. In$-$depth research, YouTube videos, and even articles from reputable

sources such as The Telegraph might cause serious harm in the long run.

TASK$-2$:

Use the same description of the Coca Cola Company for creating a MOST Analysis.