Task 1: Developing an Integrated Marketing Plan Task Overview Your first assignment is to develop an integrated marketing plan to introduce lululemon's new and highly innovative product to the market. The strategy should aim to raise brand awareness and stimulate sales while also bringing the brand's message about the importance of diversity and inclusion to a broader audience. By applying a holistic, comprehensive narrative, integrated marketing plans strategically ensure that target groups receive a consistent message across all channels. Your brief should focus on building a strategy for a comprehensive plan that is both innovative and powerful enough to not only advertise the company's offering, but also offer captivating and relevant storytelling