Question: Task 1. Evaluation of current innovations: Critically evaluate two current innovations selected from your allocated Product category within the Australian marketplace. The Product is Cadbury

Task 1. Evaluation of current innovations: Critically evaluate two current innovations selected from your allocated Product category within the Australian marketplace. The Product is Cadbury Chocolate. The 2 innovations are 30% less sugar in the chocolate bar and Cadbury heart shaped gift box.

Hints: Apply theoretical/conceptual understanding about innovations. Critically evaluate & apply any aspect/s of innovation, consider the source/s of innovation, identify and argue in favour of the type of innovation, explore the dimensions of innovations, ...etc. You may compare and contrast any two successful innovations, or one successful innovation versus one failed innovation, ...etc. The aim is to illustrate good innovation insights and understanding of your allocated Product category within the Australian marketplace.

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