TASK 1 (L.O 1): Reflect on own personality and perceptions to understand how individual difference informs and influences management approaches. TASK 2 (L.O 2): Apply content and process theories of motivation to create and maintain an effective workforce. Selfridges was founded by Gordan Selfridge in 1858 with the vision shopping should be seen as entertainment and fun. You are working as the HRM manager in the HRM department for Selfridges, you have received a r eport from the HRM director to say motivation and job satisfaction is extremely low due to the new CEO and the organisational change brought by him over the last year. The CEO has used this power and introduced new policies and more control. The company performance is negative, and losses are seen. Staff and managers are not performing to the level expected