Task $1$ of $3$ Presentation $($ACs $1\mathrm{.}1,1\mathrm{.}2,1\mathrm{.}3,3\mathrm{.}3,4\mathrm{.}1,4\mathrm{.}2$ & $4\mathrm{.}3)$

Instructions

You have scheduled a presentation meeting with the Board of Director of CraftSupplies. You have set

the following topics in your presentation and advised the board that the presentation would not last

more than $25$ minutes during which you will:

$$ Explain the role of marketing to an organisation and what the relationship is between

marketing strategy and corporate strategy.

$$ Describe how a marketing strategy can lead to competitive advantages, and the type of

competitive positioning an organisation can adopt

$$ Explain how a marketing strategy is developed.

$$ Discuss marketing$$s role in the competitive positioning of the business.

$$ Evaluate a range of marketing strategies that can contribute to organisation$$s

competitive advantage.