TASK 1

Task assigned: Read and answer the following questions.

1. Analyze why do companies frequently change their business models? What are the advantages and disadvantages? (Provide more valid examples from the real time business today. Good references are needed)

(25 Marks)

2. Do you trust your personal data on social networks such as LinkedIn or Facebook? How do you protect your privacy? Analyze the answers with your personal and global people point of view.

(25 Marks)

TASK 2

1. How can you describe the process of the purchase decision when the customer is online and looking for an iPhone? What can an online store do to attract this customer to purchase from the store?

(25 Marks)

2. Analyze why is personalization becoming an important element in E-Commerce? What techniques can be used to learn about consumer behavior? How can it be used to facilitate customer service? Give an examples.

(25 Marks)