Task 1 This task constitutes 25% of the overall mark. 10% of the overall marks for any task must be given to Structure and Format.

Select an organisation with which you are familiar and assume that you are the marketing executive of the organisation. Your organisation is considering the launch of a new product/service.2 The marketing manager has asked you to prepare a presentation for the board to summarise the current business strategy. Your presentation must cover the following aspects:

1. Compare your organisations value and mission statements with its current business objectives.

Within your answer you should:

Explain the importance of strategic planning for an organisation

Contrast differences in approach between profit and not for profit sectors

Devise and develop new goals and objectives for selected organisation

2. Conduct a situational market analysis for your organisation, including the external factors that affect your chosen organisation, and assess how the opportunities and threats you have identified relate to the organisations strategic objectives and competitive position. Your responses to this question should evaluate:

How external factors (e.g. a change in government, and/or the needs and expectations of shareholders) can affect business strategy

The market potential in your chosen market, and possible risks to market entry

3. Given the above, devise an outline of a strategy plan for the chosen organisation to enter a chosen market, which includes consideration of stakeholder needs, resource requirements (including communications) and explain the monitoring and evaluation systems that would be used to assure its effectiveness.