Question: Task 1(20 Marks) Develop a crisis communication strategy to effectively manage the recall of Top Score Instant Porridge. This strategy should prioritise transparency and maintain
Task 1(20 Marks) Develop a crisis communication strategy to effectively manage the recall of Top Score Instant Porridge. This strategy should prioritise transparency and maintain trust among key stakeholders such as customers, government authorities, and the media. It should also address the complexities of the product recall crisis and potential reputational damage. Your strategy must include a communication plan. Task 2(20 Marks) Reevaluate the role of packaging in ensuring consumer safety, quality control, and risk management. Provide details on how Namib Mills can prevent risks through packaging design, labeling, and other safety precautions, keeping in mind the need to protect the environment. Task 3(20 Marks) Evaluate the distribution strategy of Namib Mills in the context of the recall of Top Score Instant Porridge. Focus on channel member selection and analyse how these choices can enhance consumer safety, mitigate reputational damage, and ensure supply chain integrity. Utilise relevant marketing distribution frameworks to support your discussion. Task 4(20 Marks) Propose how Namib Mills can strategically leverage the crisis to enhance its corporate social responsibility (CSR) initiatives, particularly in strengthening consumer trust and demonstrating its commitment to public safety and community welfare. Suggest specific areas that Namib Mills should prioritise and provide justification for your suggestions. Task 5(20 Marks) After a major product recall, brands often face challenges in restoring consumer trust and market confidence. Design a comprehensive brand revitalisation strategy to rejuvenate the brand post-recall. Consider elements such as communication strategies, customer reassurance, corporate responsibility, and brand trust recovery. with references
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