Task 2: Case Study (15 marks) Instructions: Read the following scenario and answer all questions Edward was a general manager at an aromatherapy company, Inspiring Aroma Private Limited (Inspiring Aroma), which imported aromatherapy products, specifically essential oils, from Spain and distributed them to local retailers, Edward's main duties included overseeing daily business operations and developing the company's business growth strategies One month ago, Inspiring Aroma received a purchase order of exsential oils from its customer, Prime Care Pharmacy. Just a day before, Edward learned about some new developments that would defer the despatch of the products. In preference to sending an email to the customer, Edward decided that it would be more appropriate to explain the situation through a telephone call, which would allow the customer's doubt to be cleared instantly. His next course of action was to speak to Nadia, a newly employed customer support officer who was a fresh graduate "Nadia, based on the updates from our freight forwarder in Spain, an increase in shipment delivery volumes in Spain will defer the arrival of our cargo from the country. A longer time will also be needed for custom clearance of our cargo at the port here because in this Covid-19 pandemic control period, there is a shortage of manpower in the Customs Department where staff work on shifts. In addition, online orders skyrocket in this period, and couriers will be overloaded with despatch, so a delay is expected. Please make a phone call to inform Prime Care Pharmacy about this." Since logistics was totally new to Nadia, she was unable to fully comprehend what Edward said, particularly "freight forwarder" and "custom clearance". On a day fully occupied with other customer service issues, Nadin found it difficult to remain focused. She was struggling to appear to be following the explanation well because all she wanted to avoid was showing disrespect to her superior After Nadia left his office, Edward began his daily routine of looking through his incoming emails. An email with the subject line "Social Media Branding caught his attention. It was from his brand strategist, Raymond, who worked under him to enhance product branding. In the email, Raymond proposed to have more dynamic slideshows Continued... SACO ty DES SESS.COMMUNIKATION THE DETALME ASSEMENEZ and videos of the company's essential oils on its Instagram food to drive social buzz and follower engagement while informative descriptions about the products and health benefits discovered by researchers, together with complete research sources, should be published on the company's Facebook page, Raymond also suggested sharing two posts daily on Instagram and one post daily on Facebook to reap the maximum results. After reading the suggestions from Raymond, Edward was convinced of putting the ideas into action State and explain two factors considered by Edward when choosing the (4 marks) medium to communicate the situation to Prime Care Pharmacy 2. Identify and explain two listening barriers Nadia should overcome to (4 marks) communicate effectively 3. Provide two types of information flow that took place within Inspiring Aroma. Give one example of each type of information flow. 4. What was the advantage of ONE of the types of information flow (1 mark) practised in Inspiring Aroma? Explain your answer 5. Identify and explain a strategy used by Raymond for business (2 marks) communication on social networks 6. State one social media etiquette and one business communicators (2 marks) ethical al adopted by Raymond. Give an example of such etiquette and gal