Question: Task 2: Choose a product category that is bought by both women and men (eg mobile phones, cars, personal care products, clothes, perfumes) after discussing

Task 2: Choose a product category that is bought by both women and men (eg mobile phones, cars, personal care products, clothes, perfumes) after discussing and carry out a marketing research survey using a questionnaire to find out the following information from the consumers of the product category. Buying decision process How did the customer recognize the need? What information sources did they use? What were the buying criteria and how did they evaluate the product? Analyze the data collected and present your findings. identify the differences between the buying behavior of men and women.

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