Task 2 Growing the business

Having considered how you would go about building and nurturing relationships, George and Mildred now require you to turn your attention to marketing and promoting CCF & MB's business. This requires you to develop a marketing plan for the business.

In developing your marketing plan you should consider the following:

1. Your plan should be developed in line with CCF & MB's vision statement.

2. The identification of target markets, using a combination of research and your own personal experience.

3. The identification of your major competitors (at least two) with a competitor analysis developed for each competitor.

4. The identification of CCF & MB's market position, based on your research findings and analysis.

5. How you would promote CCF & MB's brand and the tools you would use to achieve this.

6. The provision of options for increasing yield per existing client.

7. How you would implement your plan and monitor it to ensure