Task 2: Strategy Mapping

Organizations typically develop strategies at three different levels: Corporate, Business and Functional.

Together with your peer/s: Using British Airways (BA) as a case study, map the Corporate and Business Level Strategies of the corporation.Please see the video"Balanced Scorecard VS Strategy Mapping."available in the topic overview.Also look at theAdditional Readingswhich highlight important aspects of the European Airline Industry which may be useful in identifying BA's strategies.

Your submission should not exceed 2 pages and can be either in a document or presentation format. Clearly identify all individuals that contributed to the task. Have one member of your peer group post the discussion thread for your group and please indicate participating group members.