TASK 2 UNISOAP CASE As a Client Service Executive at Nielsen you are assigned to work on Sudsy Soap Companys client squad. Your cardinal contact at Sudsy Soap has come to you with a new merchandise thought called UNISOAP and you have been requested to reexamine the information provided and fix a sum-up of your hypotheses sing the products strengths and failings. This drumhead shall be sent to the Marketing Director by electronic mail and to ask for him for a face to confront treatment afterwards. Please compose an email response on the pages provided. BEAT THE HIGH COST OF PERSONAL AND LAUNDRY Cleaning Merchandise WITH UNISOAP THE UNIVERSAL SOAP Have you of all time added up the cost of all the soap merchandises you buyShampoo. Bar Soap. and Laundry Detergents? Soap makers have convinced you to purchase all these merchandises by taking you to believe that they do different things. Actually. they are all soap and they work on the same cleansing rule. We are presenting UNISOAP to clean up all this selling ballyhoo. the soap you can utilize all around the house. UNISOAP is In the shower it is one of the best shampoos you will of all time purchase. Its soft. but steadfast cleansing agents go forth your hair dirt-free while giving you that bouncy. glistening expression you expect from all right salon shampoos. And travel over Dove. UNISOAP will besides clean your tegument without drying. In your lavation machine. UNISOAP is the perfect cleanertough sufficiency for the worst lubricating oil. yet soft plenty for all right laundries. UNISOAP is available in a alone solid saloon signifier. Just interrupt off every bit much as you need. It dissolves easy so it wont leave soap residue on your apparels or hair. Beat the soap runaround with UNISOAP! 1 8 ounce saloon $ 2. 29 1 48 ounce saloon $ 5. 99 TASK 3 HAND SOAP CASE The selling research section of a outstanding advertisement bureau measured the gross revenues response to a magazine advertizement of Brand A manus soap. The merchandise was advertised ab initio in the January 5 issue of Magazine M. a monthly magazine. The bureau selected a random sample of 300 subscribing households to Magazine M and interviewed each of these sample households on February 5. The interview was designed to find the effectivity of this advertisement with 2 inquiries asked: ( 1 ) whether the endorser read the soap advertizement. and ( 2 ) whether Brand A soap was purchased within the period January 5 through February 5. The consequences of that survey are summarized in the under mentioned tabular array. Reading of Brand A advertisement in Magazine M versus Purchase of Brand A during the period January 5-February 5. Number Number Not Buying Buying Brand Brand A during A during the the period period January January 5-February 5 5-February 5 Subscribers who read the Brand A advertizement in the January 5 issue of Magazine M Subscribers who did non read the trade name A advertisement in the 1. What can you state about the effectivity of the magazine advertisement and why? 2. What recommendations would you do to the client? 3. Would you hold asked any extra inquiries to the endorsers in the interview? If so. what would those inquiries be and why?