Task 2: You need to create a detailed IMC plan for the above chosen organization. You can choose a business objetive from below: 1. Increase profit margin 2. Improve sales 3. Improve brand positioning You need to include a. Situation analysis (SWOT/PESTEL) b. Design communication objectives for the chosen organisational situation. c. Build communication strategies and provide justification for the selection and integration of the communication channels chosen d. Budgeting and control Create a marketing communication plan for the chosen objective for organization. Evaluating the application of the communication objectives in relation to the marketing communications mix and the organisational business objectives. Task 2: You need to create a detailed IMC plan for the above chosen organization. You can choose a business objetive from below: 1. Increase profit margin 2. Improve sales 3. Improve brand positioning You need to include a. Situation analysis (SWOT/PESTEL) b. Design communication objectives for the chosen organisational situation. c. Build communication strategies and provide justification for the selection and integration of the communication channels chosen d. Budgeting and control Create a marketing communication plan for the chosen objective for organization. Evaluating the application of the communication objectives in relation to the marketing communications mix and the organisational business objectives