Question: Task 3 Given the output from the above steps, you can now evaluate these association rules and interpret the ndings. Please keep in mind that

Task 3 Given the output from the above steps, you can now evaluate these association rules and interpret the ndings. Please keep in mind that a "good\" association rule, which is practically meaningful and valuable, needs to satisfy the following requirements: [ii The support for{Antecedent 84 Consequent} needs to be large enough so that the finding is statistically significant. Here, we consider the minimum suEEort reguirement as 0.1. {ii} The confidence level needs to be high enough. The higher the confidence, the stronger the correlation between the antecedent and the consequent. Here, we consider the minimum confidence reguirement as 0.65. {iii} The lift ratio needs to be high enough. Please note that a high condence level alone may not be sufficient to tell if a customer's purchasing of the antecedent actually increases hisfher probability of purchasing the consequent. [A high confidence level could be driven by the fact that the consequent itself is a popular item set.) Therefore, the lift ratio complements the confidence level in determining the importance of an association rule. A good association rule needs to have a E ratio greater than 1', in fact, the higher, the better
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