Task 3: Meat replacement The client, Zonder, which translates as 'Without 'is a Dutch food company producing plantbased meat replacements since 1997. Their 'Meat Without Meat' range is made from soya, fungi, or wheat protein. They hold a significant share 34% of the plant- based meat replacement market in their home market but year on year market growth has been slowing down. They are now seeking new opportunities for growth outside of the Netherlands. The UK has been identified as the first potential foreign market for entry because of the rapidly rising interest in vegetarian and vegan lifestyle choices and the growing popularity of meatfree meat options. If the market and environment prove favourable, the client intends to open a subsidiary in the Southeast of England. In the meantime, the client will start negotiations with major retailers to introduce its most popular vegetarian and vegan products to the UK market, before considering partnerships and investing in more extensive distribution systems. Required for task 3 1 conduct a relevant market entry analysis for Zonder. You may use one of the frameworks of your choice. 2. conduct a pestle analysis for Zonder. You need to focus on the UK market. 3.Identify the opportunities and threats facing Zonder. 4 Synthesise your findings for your desk research and analyses under 1 to 3 above and create a set of deliverables (visuals for 1 to 3 above) for the client. Prepare a set of notes summarising your findings and preliminary recommendations in preparations for your next meeting with the client.