Task 4 (2 points): In 1984, Apple launched a new model, the Macintosh, which, as the Apple II. In the battle between Mac and PC, describe Business Model Canvas Apple used to compete with IBM in the following format and answer the questions as follows: The Business Model Canvas Partners Activities Value Proposition Customer Relationship Customer Segments Resources Channels Cost Structure Revente Stream a) Describe the customer segment of Apple II b) Describe Apple II's Value Proposition and answer following questions: What value do Apple deliver to their customer? Which customers' problems did Apple solve? Which customer needs did Apple satisfy? Where did Apple create the greatest utility for our customers? Is that utility higher or lower than the utility created by the PC offered by IBM? Which of these utilities matters most to customers