Task 4: It is easy to have the same price on all jeans and all t-shirts. At the same time, you know that there are potential customers who want to shop in the store, but who have a different willingness to pay.

Describe in practice what you can do to ensure that customers who are willing to pay full price in the store and the online store, continue to do so, at the same time as you reach the customer segment with lower willingness to pay?