TASK 6: POSITIONING

Based on the market segments and target market, you can now position your product (a vaccine for COVID) and service on the positioning map.

ANSWER FOR TASK 6

Upon your hunt, type in:

• Date of the hunt (write down multiple dates if you searched it for multiple days):+
• Who is responsible for this task?
  • Last name, first name
  • Add more names if available.
• Positioning map. Select four criteria that you feel best suit the needs of the consumer (two ends of the horizontal axis and two ends of the vertical axis of the product positioning map - see an example of Figure 4 above). Provide a rationale (explain below with supporting evidence) of why you selected the four criteria for the map.
• The two criteria I have selected for the positioning map are quality and price. I feel that these two criteria are the most important factors for consumers when making a purchase. Especially in the context of our product; which is a covid vaccine. The quality is especially important because it determines how long the product will last and how well it will perform on the disease with negligible side effects. Price is also very curial due to the fact that it determines the vaccines' affordability to society in regard to who can buy this vaccine and who cannot.