Task 8 - Current Target Market Segments It is imperative that a company understand who its customers are. A successful company nee not only who is buying their product(s) but why they are buying their products, instead of the co ACA Travel Agency need to understand the buying motivation and buying influences that are the consumers. Requirements: The owners have tasked you to complete a written report of 200-300 words outlining what target are currently purchasing products from ACA Travel Agency, based on the business plan. The report must include; . A detailed description of who is currently buying your products. Demographics and the newer segmentation- reason for buying to fully describe segments currently buying from ACA Travel Agency. A listing of search engine sites used to determine current buying statistics. A listing of what any cultural influences that may be an issue for your customers. A listing of all known buying influences for current consumers. . A listing of any know buying patterns for existing customers