Question: Task A A. Drawing on the knowledge gained from this module and relevant readings, critically evaluate the applicability of Innovation by a company of your

Task A A. Drawing on the knowledge gained from this module and relevant readings, critically evaluate the applicability of Innovation by a company of your choice - this could include your current or target employer or your own company). You are required to examine how innovation-oriented the business is, providing apposite justification based on sound readings. Further, you shall cover innovation concepts on the TWO following aspects. Use of Business Models - explain the purpose of business models and critically evaluate their application in the case of your chosen business Marketing Challenges associated with innovative businesses and methods to overcome them

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