Task- Answer the following in regards to Grab:

Analysing 7Ps marketing strategies:

i). People:

• Define the "People" of the marketing mix.
• Evaluate how well Grab utilise this strategy of 7Ps "People" (relate to drivers and customer) to satisfy its drivers and customers.

iii). Promotion:

• Define the "Promotion"of the marketing mix, explain its importance and how it benefits Grab.
• Evaluate how well Grab applies this strategy of 7Ps (Promotion) to reach and attract its target consumers.

Final analysis:

• Discuss how Grab can improve those two marketing mix (people and promotion).
• Outline any potential errors or system failures that may occur and suggest effective methods to resolve those potential issues.