Task assigned:

In this coursework, you are required to identify ONE (1) company from the industry list (as below). You are then required to creatively develop a new product/service from the chosen company and analyze the stages of new product development that you will go through in the marketplace, various creative techniques that you will use to sustain your new launch and the key challenges involve in your new product development and recommend justified solutions.

The report should be a professional and concise, imparting the important ideas and points clearly by emphasizing the phases of new product development, various creative techniques used and the key challenges involve in your new product development and recommend justified solutions.

Industry List:

Education

Health Care

Airlines

Manufacturing

Pharmaceuticals

Your report should include

• Introduction - a short description on the industry, company, and new product development
• Content:
• Key challenges involve in your new product development
• Recommend justified solutions for the key challenges of new product development
• Conclusion- describing the importance and implications for business to emphasize on new product development

2000 words