Task Assignment: It is your responsibility as a marketing consultant to create a thorough marketing strategy and plan for$$Best$$ business. Your suggestion ought to:$$Analyze the Current Market Situation:$$Determine the main market trends and assess the competition environment.$$Evaluate the possibilities, threats, weaknesses, and strengths of $$Best$$ using a SWOT analysis.$$Define Marketing Objectives:$$Give a clear explanation of Best's short$-$ and long$-$term marketing goals.$$Take into account both the growth of the global market and the stabilization of the home market.$$Provide a unique value proposition that caters to the demands and tastes of your target audience.$$Make creative marketing suggestions that make use of both traditional and digital media.$$Develop Strategic Recommendations:$$Determine and support the target market segments for the surrounding and local markets.$$Create a positioning plan that accentuates the benefits that $$Best$$ has over its competitors.$$Implementation Plan:$$Provide a thorough marketing plan that includes deadlines, resources, and roles.$$Provide success measures and strategies for ongoing development.$$Theoretical Framework:$$To bolster your plan, include pertinent marketing ideas and frameworks that were covered in class.$$Explain how these theories relate to the particular situation and difficulties faced by $$Best$.$

In the Thailand CRM market; Adapting CRM solutions to the unique needs of different industries involves challenges. Provide holistic visibility into customer interactions across multiple touch points, addressing concerns related to data privacy and security, and adapting to changing customer behaviors pose ongoing challenges. The market also faces challenges in seamlessly integrating CRM with other business systems for a unified customer experience.

$$Best$$ software company faces external challenges affecting its market position, including intense competition from domestic and international CRM software providers vying for market share. Rapid technological changes, such as the emergence of AI and cloud computing, require continuous R&D investment to remain competitive. In addition, Slow adoption of digital transformation initiatives by businesses slows progress; Economic uncertainty causes fluctuations in IT spending and software usage. And the rise of cyber security threats needs to add another layer of complexity to the company's external challenges.

Based on above please prepare SWOT analysis.