Question: Task C instructions Now you have confirmed the German target market for the Simple Otto 2, the Head of Marketing has asked you to research

Task C instructions

Now you have confirmed the German target market for the Simple Otto 2, the Head of Marketing has asked you to research and analyse it.

Qus1) Review Simple Furniture's past performance of its Simple Otto product as well as the information on student trends provided in the case study. From this investigation, describe the consumer need for the Simple Otto 2.

Qus2) Review the past marketing results of the Simple Otto. Describe two or more insights on the effectiveness of different focuses of appeal.

Qus3) Review the market research on students provided in the case study. Assess and estimate the impact of individual, social, lifestyle and cultural influences on Simple Furniture's customers.

qus4) Review Simple Furniture's marketing plan, then describe how quickly the company could respond to a sudden doubling of orders for the Simple Otto 2.

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