Task Create a marketing plan. Instructions Complete the following information about the organization and products and/or services you will focus on Note : You may need to do research to get answers to the questions below.

Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

Company Profile Company Name: Industry: Major products and/or services (names, types): Products and/or services your marketing plan will focus on: Target customers: Distribution channel(s): Headquarters (city, state, country): Year founded: Number of employees: Annual revenue (estimated) Key competitors: Link to Web site: Link to Yahoo! Finance information page (for public companies):

Market Segmentation and Targeting

What problem does your product or service solve? Describe the total market for your solution: Who are potential customers? What are the key segments within this market? Identify and briefly describe 13 segments that this company serves. Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?