Task

Create a project business case which includes key elements $($such as problem statement,

project benefits, and stakeholders$)$ to support your project getting approved.

Description

A business case is a project management document that explains and justifies the reasoning for initiating a project. It is often presented in a well$-$structured written document to the key business stakeholders such as project sponsor$($s$)$ to get approval and funding. A thorough understanding of how to write a business case must be demonstrated in this assessment.

Instructions

The Case

GoNative Pty$.$ Ltd$.$ is based in Melbourne, Victoria. The business was established in $2015$ to cater for the demand for Australian native food products. The company manufactures and retails a range of certified, organic, Australian native foods.

Currently, the business is selling its products through several small supermarkets and health food stores throughout Australia. The company also has a basic website that includes only four pages: home, about us$,$ products and contact details. The company launched this simple website just after opening, but there has been very little traffic to the site except during Christmas and Mother$$s Day. This is because of poor design, a limited shopping cart and no call to action or active social media networks.

The company$$s overall business objectives for the next three years are to increase sales, create brand awareness and develop a broader product range. The company$$s target market are customers aged between $35$ and $60$ years old, who are looking for Australian organic gourmet foods.

As a contracted IT Project Manager $($Subject Matter Expert in IT solutions for business problems$),$ you have been asked by the Operations Manager to propose an IT solution, which will be a critical part of the company$$s strategy. You will be managing the project and reporting to the project sponsors $($CEO and Operations Manager$)$ and informing project team members of the project$$s progress after the business case is approved.

Based on the above case, you are required to create a business case to cover the

following:

$1.$ Problem Statement

Describe the problem that your project will overcome, and

The opportunity that your project will take advantage of

$2.$ Project Summary

Discuss what this project hopes to achieve

Project benefits $($at least $2)$

Proposed IT solution

Brief cost, resources, and schedule

A $2-$levels WBS$.$