Task description: 2A Individual Recorded Presentation

Task description:

Students are required to create a PowerPoint presentation following the research on their selected star hotel in Australia. The presentation must be recorded and must reflect the following topics:

Students are required to do a short Presentation on a star rated hotel (2-5 stars) of their choice in Australia.

Task Requirements:

Students will be required to summarise the key points and explain how these points relate to the following theories, frameworks or concepts (ideas)

Students are creating a PowerPoint presentation following the research on their selected HOTEL. The presentation must be recorded and must reflect the following topics:

1. Images of the Local Star Category Hotel.

2. An Introduction that provides a brief overview of the hotel (brand, type, ownership, established year, basic facilities etc.)

3. The Main Body of the presentation, which should include the following elements:

4. A summary of the key points of the local market analysis (location, who is their target market).

5. An explanation of the push factors that are observed to increase demand for the chosen local hotel.

6. An explanation of what pull factors are observed to increase demand for the chosen local hotel.

7. An explanation on Guest Purpose of Visit for the chosen hotel studied from the theories, frameworks or concepts (ideas) in weeks 1 7.

8. A Conclusion: Strengths and weaknesses of the products and experiences offered from the hotels perspective and from a visitors viewpoint

9. A Reference List and in-text referencing in APA Referencing Style with a minimum of four (4) references, including at least two academic references (e.g. a journal article, one of the prescribed texts).

MARKING CRITERIA

Outline the scope of tourism and hospitality products and services

Identify locations target market

Describe the push and pull factors to increase the demand for the hospitality industry

Explain the guest purpose of visit for the chosen hotel studied

Define tourism from a holistic perspective and appreciate its role in the economy

Analyse in detail the strengths and weaknesses of the products and experiences offered by a hotel from a visitors viewpoint