Task Description:

This assignment will help you apply the concepts we have covered in class. Your task is to find 4 LOCAL (Pakistan) advertisements that you come across in the coming days. The advertisements could be: Newspaper or magazine advertisements (cut them out from the newspaper/magazine) Billboards (take a picture from your phone) On a companys Facebook page (save the image) After you have obtained 4 advertisements, write an analysis for each advertisement based on the following parameters: 1. Which market segment is the advertisement targeting? 2. Does the advertisement use verbal cues, visual cues, or both? a. Does it focus on Vision, Touch, Taste or Smell? 3. Does the advertisement focus on functional benefits or symbolic/intangible benefits? 4. Is there a tagline in the advertisement? If yes, do you think (here you can use your opinion) it is effective and appropriate (according to the target audience)? 5. Is the advertisement aimed at increasing sales, generating brand awareness, or enhancing brand image? 6. How is the advertisement trying to influence consumers? Using the concepts and models we have covered in class, analyze the advertisement. Some of the major concepts we have covered are: a. Perception b. Attention

i. Perceptual filters c. Interpretation d. Semiotics i. Object, Sign, Interpretant ii. Icon, Index, Symbol e. Learning i. Is the advertisement trying to reinforce some behavior? f. Motivation i. Is the advertisement using positive or negative motivation? ii. Does the advertisement generate any motivational conflicts? 7. In the end, summarize, in your opinion, whether you think that the advertisement is effective or not, and whether it will affect/influence consumers the way the company desires