Task Description: This work placement task requires the student to demonstrate their skills and knowledge required to develop communication protocols for a team or business unit.

To do this the student will be required to:

Task $1.$ Develop and present $1$ new communication strategy and associated protocols for a business unit or team.

Instructions or Steps to take:

Choose a business unit or team of your choice $($e$.$g$.,$ sales, marketing, customer service$)$ within an organization. For example, sales team within clothing retail store or Customer Service Team at a Financial Institution

Identify the specific communication challenges and opportunities faced by the chosen business unit or team, taking into consideration diverse backgrounds of clients and co$-$workers.

Develop a new communication strategy that addresses the identified challenges and capitalizes on the opportunities. Consider the following elements:

Objectives: Clearly define the communication objectives to be achieved by the strategy.

Target Audience: Identify the diverse range of clients and co$-$workers the strategy will cater to$.$

Messaging and Channels: Determine the key messages and the most effective communication channels to reach and engage the target audience. Identify the key networks and processes to maintain relationships.

Content Creation: Develop content guidelines for various communication materials, such as emails, presentations, and social media posts, ensuring inclusivity and cultural sensitivity$.$

Feedback Mechanisms: Establish mechanisms to gather feedback from clients and co$-$workers, fostering a culture of open communication and continuous improvement. f$.$ Crisis Communication Plan: Develop a crisis communication plan outlining protocols and procedures to handle potential communication crises or sensitive situations.

Implementation Timeline: Create a timeline for implementing the communication strategy and associated protocols.

Template for Student's Response

Business Unit or Team Overview:

Communication Stakeholders

Communications SWOT $($Internal$/$ External$)$

List down Strength, weakness or communication challenges, opportunities for improvement and threats

New Communication Strategy:

a$.$ Objectives:

b$.$ Target Audience:

c$.$ Messaging and Channels:

Key Message $1$:

Communication Channel$($s$)$:

Communication Networks:

d$.$ Content Creation:

e$.$ Feedback Mechanisms

f$.$ Crisis Communication Plan

g$.$ Implementation Timeline: