Task Description

With reference to the concepts and theory learnt, students are required to draw a service blueprint of the service process that they have consumed recently and make report on service experience improvement based on their analysis of service process. The blue print and report will be based on student experience and research:

(1)Service Blueprint Requirements:'Consider a hospitality and tourism service that you haveconsumed recently. Draw a service blueprint that describes the services process involved at each step. Identify fail points, process time, and activity time etc.in service delivery and document it in your analysis.

(2)Report Requirements:make report analysing each step of the service process and making a series of recommendations for service experience improvement. The recommendation must be based on theory

Criteria used to grade this task:

1.Examine challenges and complexities of the service operational management and deliverable

2.Analyse the role of service delivery and the customer dimension for businesssustainability

3.Understand the importance for a firm to be knowledgeable about its customers' expectations

4.Evaluate various techniques of collecting and using customer information and feedback.

5.Evaluate the requirements for professional tourism and hospitality business relevant to service culture