Question: Task details: Case Study Steve Edward graduated with a Bachelor degree of Agriculture Science from Charles Sturt University in Australia. His parents own an agriculture

Task details: Case Study
Steve Edward graduated with a Bachelor degree of Agriculture Science from Charles Sturt University in
Australia. His parents own an agriculture business. His interest is to expand their business internationally. An
opportunity arises for him to expand the business countries in China, Indonesia, Philippines, and India.
Unfortunately, Steve has limited knowledge of each country market. He never hear about Michael Porters five
forces framework and he does not know how to implement it.
The current system in his company is quite challenging. Often, his staff spent substantial time on correcting
data and information on different systems such as purchasing, warehouse, accounts, human resource,
payroll, logistics etc.
Steve wants to build a system that is sustainable and scalable. Unfortunately, he does not know what type of
an enterprise system is suitable for integrating all the systems together. He heard about how effective a
Customer Relationship Management (CRM) system is but his company does not have one. He would like to
have a CRM integrated into the current system. He believed that having a good customer relationship system
can improve customer relationship and increase staff productivity.
You know Michael Porters five forces and you are asked to explain it to Steve. You are also asked to
introduce and describe an enterprise Information System that can integrate all the systems together in his
company.
You need to write a report based on the following structure:
Cover page
Executive Summary
Table of Contents
Introduction
Discussion: A section on Michael Porters Framework 1. Explain how Michael Porters five forces
framework can help Steve Edward to diversify his agriculture business. 2. Explain to Steve what
competitive strategy would seem appropriate in the business. 3. What knowledge of his competitive
strategy can assist him to generate more sales?
Discussion: A section on integrating an enterprise information system. Use a Lucid chart tool and
draw an integrated system that can connect purchasing, warehouse, accounts, human resource,
payroll, logistics and a Customer Relationship Management (CRM) system together so that the
company staff can collect accurate data and information. You need to discuss briefly how the
integrated system work? Give an example.
Discussion: A section on the discussion of a Customer Relationship Management (CRM) System that
can be adopted in an agriculture business. Show three screenshots of a CRM features and explain
each screen shot feature in detail.
Conclusion and Recommendation.
Reference: Harvard Referencing Style. Between eight and twelve peer reviewed articlesme the steps to solve

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