Task:

Develop a Marketing Plan for a New Product - A new chocolate flavoured milk.

• A marketing plan has a more limited scope than a business plan, which offers a broad overview of the entire organizations mission, objectives, strategy, and resource allocation. The marketing plan documents how the organizations strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is also linked to the plans of other organizational departments.

• You are recommended to study the sample marketing plan for sonic (see appendix-A2) in your textbook first and then develop a marketing plan for a new chocolate milk, for example - Starship Chocolate Milk by Abul Khair group. (Google if you do not know about it)
• You can find the sample plan of Appendix A2 online. (Google - marketing management 15th edition sonic sample marketing plan appendix A2).