Task develop a model showing the levels of competitors for the competitors shown below, like the one
Question:
Task develop a model showing the levels of competitors for the competitors shown below, like the one in the sample model image shown below
1. Direct competitors(shown in table below): they have the same product or service offering
Sukin | Sukin is an Australian natural skincare brand offering a wide range of organic and natural products. They cater to the same target market and emphasize sustainable and eco-friendly practices in their product offerings. |
The Jojoba Company | This company specializes in skincare products with a focus on the use of jojoba oil, which is a natural and sustainable ingredient. They target eco-conscious consumers in Australia and New Zealand who seek organic alternatives. |
2. secondary competitors(shown in table below): those who offer a similar product or service offering with differences in minor aspects.
The Body Shop | While The Body Shop is not exclusively focused on organic or natural products, they do have a range of eco-friendly and sustainable products. Their wider product selection can attract some of the target market, potentially conflicting with Organic Formulations' offerings. |
Ecostore | Ecostore provides a wide array of eco-friendly home and personal care products, including skincare. While they promote sustainability, their broad offerings could potentially overlap with Organic Formulations in attracting eco-conscious consumers. |
3. Indirect competitors(shown in table below): different offerings but will have a conflicting outcome with the focal clients desired outcome with the customer segment.
Traditional Skincare Brands | Established skincare brands that may have started incorporating natural and organic product lines in response to consumer demand. While they offer organic options, their broader product range may not align entirely with the focal client's desired outcome. Examples include Olay, Neutrogena, and L'Oréal's natural product range. |
Beauty Retailers | Large beauty retailers that stock a variety of skincare and cosmetic brands, including both organic and non-organic options. These retailers cater to a wide range of customer preferences, making their offerings somewhat conflicting with the focal client's targeted customer segment. Examples include Sephora, Ulta Beauty, and department store beauty counters. |
Sample Image to follow
Management Accounting
ISBN: 978-0132570848
6th Canadian edition
Authors: Charles T. Horngren, Gary L. Sundem, William O. Stratton, Phillip Beaulieu