Task develop a model showing the levels of competitors for the competitors shown below, like the one in the sample model image shown below

 1. Direct competitors(shown in table below): they have the same product or service offering

Sukin	Sukin is an Australian natural skincare brand offering a wide range of organic and natural products. They cater to the same target market and emphasize sustainable and eco-friendly practices in their product offerings.
The Jojoba Company	This company specializes in skincare products with a focus on the use of jojoba oil, which is a natural and sustainable ingredient. They target eco-conscious consumers in Australia and New Zealand who seek organic alternatives.

 

2. secondary competitors(shown in table below): those who offer a similar product or service offering with differences in minor aspects.

The Body Shop	While The Body Shop is not exclusively focused on organic or natural products, they do have a range of eco-friendly and sustainable products. Their wider product selection can attract some of the target market, potentially conflicting with Organic Formulations' offerings.
Ecostore	Ecostore provides a wide array of eco-friendly home and personal care products, including skincare. While they promote sustainability, their broad offerings could potentially overlap with Organic Formulations in attracting eco-conscious consumers.

 

3. Indirect competitors(shown in table below): different offerings but will have a conflicting outcome with the focal clients desired outcome with the customer segment.

Traditional Skincare Brands	Established skincare brands that may have started incorporating natural and organic product lines in response to consumer demand. While they offer organic options, their broader product range may not align entirely with the focal client's desired outcome. Examples include Olay, Neutrogena, and L'Oréal's natural product range.
Beauty Retailers	Large beauty retailers that stock a variety of skincare and cosmetic brands, including both organic and non-organic options. These retailers cater to a wide range of customer preferences, making their offerings somewhat conflicting with the focal client's targeted customer segment. Examples include Sephora, Ulta Beauty, and department store beauty counters.

 

Sample Image to follow 

To better understand how the identified CSFs impact the client, this section analysis the client's competitors by first applying a competitor type model to the client (Figure12a). This model visually maps competitors of the focal company on different capacities for the target customer segment. A summary of these identified competitors is elaborated in Figure 12b. Home renovations Undergoing home renovations like breaking down walls to achieve a bigger room size DIY projects (e.g. Bunnings) Building own furniture to suit specific, customised layouts IKEA AU Space-saving furniture packaged separately WallBeds AU Customisable wallbed and cabinets Indirect competitors: different offerings but will have a conflicting outcome with the focal client's desired outcome with the customer segment Secondary competitors: those who offer a similar product or service offering with differences in minor aspects Direct competitors: they have the same product or service offering