Task: Develop an internationalisation strategy for your new venture. Map out your new ventures entrepreneurial profile and international scope and screen two potential foreign countries to expand to. This work will will be presented in a short report format:

1. Introduction
2. New Venture Profile Summary
3. Distance analysis
4. Recommendations & Conclusion
5. References
6. Appendix (if applicable)

Instructions

1. Morse Micro is your firm's new venture to work on. Conduct a New Venture Profile Summary by completing the template provided below:

THE IDEA EXPLANATIONName of New Venture Framing of the Problem or Opportunity Their business addresses. (What is their value proposition?) Describe their Product or Service Target Audience Primary & Secondary market What industry are they competing in? Who are their main local competitors (identify min 3). Unique features that differentiate them from competitors and make them compelling to their target market. What are their innovations? What countries have they already expanded to? Evidence of Research Includes References of URLs, Reports, Readings etc.

1. United States of America and India are you're two distinct countries to screen.
2. Apply the Ghemawats (2001) CAGE framework to analyse the cultural, administrative, geographic and economic differences between your firms home country and the two foreign countries you're going to screen.
   1. Firm home country: Australia
   2. Two foreign countries: United States of America and India
3. Generate and present a list of recommendations based on your analysis.