Question: Task: Go to Shopee's website at https://shopee.com.my/ discussion 1-Based on Shopee's website, discuss how Shopee manage their brand through their e-retailing platform 2-Discuss where e-retailing

Task: Go to Shopee's website at https://shopee.com.my/

discussion

1-Based on Shopee's website, discuss how Shopee manage their brand through their e-retailing platform 2-Discuss where e-retailing environment has a positive effect and a negative effect on the brand's equity.

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