Question: TASK: In this project you are going to write a report on the topic of Brand Extension. Using your knowledge of the topic of Brand

TASK: In this project you are going to write a report on the topic of Brand Extension. Using your knowledge of the topic of Brand Extension and its impact on brand equity and by consulting academic and business papers, you are going to answer the below questions. 1. What is Brand Extension? 2. What are the benefits/challenges of brand extensions? 3. When is a Brand Extension a good and when is it a bad idea? 4. What are the strategies to implement successful brand extensions

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