Task Overview:

$1.$ Analyze Route Characteristics:

o Evaluate the characteristics of High$-$Volume and Low$-$Volume routes based on the information provided in the case. Consider factors such as store types, truck sizes, and interactions with store managers.

$2.$ Define Goals for High$-$Volume RSRs:

o Clearly articulate Goals for RSRs handling High$-$Volume Stores. Consider the unique challenges and opportunities associated with these routes, taking into account the specific tasks and responsibilities mentioned in the case.

$3.$ Define Goals for Low$-$Volume RSRs:

o Similarly, define Goals for RSRs responsible for Low$-$Volume Stores. Address the challenges and tasks specific to these routes, and highlight the key performance indicators that align with the goals of Frito$-$Lay.

$4.$ Consider Driving and Delivery Tasks:

o Given the importance of driving and delivery tasks, discuss how Goals for both High$-$Volume and Low$-$Volume RSRs can incorporate improvements in driving and delivery efficiency.

$5.$ Integration of Sales Task Execution:

o Discuss the role of sales task execution for both types of RSRs$.$ Examine whether there are differences in the importance of sales tasks on High$-$Volume and Low$-$Volume routes and how these differences should be reflected in the Goals.

$6.$ Prioritize Route$-$Specific Skills:

o Prioritize the skills required for success on each type of route. Consider whether skills related to sales, driving, and delivery should be emphasized differently for High$-$Volume and Low$-$Volume RSRs$.$

$7.$ Link Goals to Overall Business Goals:

o Clearly articulate how achieving the defined Goals for both types of RSRs contributes to the overall business objectives of Frito$-$Lay, particularly in terms of increasing productivity, reducing turnover, and improving sales performance.