Question: TASK: Submission Format (10%): Your report must include a formal title page that lists the team members (but NOT student numbers). You must use Times

TASK:

Submission Format (10%):

Your report must include a formal title page that lists the team members (but NOT student numbers). You must use Times Roman, 12 pt font, single-spaced, with one inch margins. Your report cannot exceed 3 pages (excluding title page).

PART A: EXISTING ONLINE RETAIL DESIGN (50%)

Select an online retailer (they can also have a physical store, but the assignment is only about the online store).

THE ONLINE RETAILER CANNOT BE AN EYEWEAR COMPANY EX: LENSKART OR LENSCRAFTERS !!!

Explain your understanding of:

Their Target Market & Positioning
Their Product Line
Their Pricing Strategy
Their typical store Place decisions (Exterior and Interior)

PART B: PROPOSED ONLINE RETAIL DESIGN (50%)

For the same online retailer, assuming no change of: their Target Market, Positioning, Product Line and Pricing Strategy

Suggest changes to the online retailers website design to enhance their appeal to their Target Market.

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