Task summary You will draw all you have learned about the theory and practice of strategic marketing to develop a marketing plan that reflects and responds to seminal questions on business related to strategic marketing. Your marketing plan will be designed to meet the needs of one of two options. Your plan will be presented in the form of a business report (with a specific structure) and be no more than 3,500 words long. The report will be evaluated using the criteria outlined in this rubric.

Task description You are expected to reflect and respond to seminal questions on business related to strategic marketing. An important aspect of this process of reflection involves bringing your ideas together and applying them to a relevant scenario. This will demonstrate your capacity to assimilate knowledge in these disciplines and fields of scholarship. A capacity to develop an argument is necessary to clearly present your ideas to an audience unfamiliar with your concerns. Support for your ideas will involve mustering evidence to demonstrate how the practice is informed by theory and critical analysis.

Your task is to undertake market research to identify a suitable marketing strategy for a product or service within your chosen organisation (see below). Your marketing strategy will be in the form of a business report (1. executive summary / 2. introduction / 3. analysis / 4. body / 5. conclusion / 6. references / 7. appendix, and so forth)

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AI Robotics You are the head of the marketing department for AI Robotics. The Research and Development unit has recently unveiled a driverless family. Your company has made the decision to enter the driverless vehicle market niche with this new vehicle. The companys board has expressed concern about the potential negative impact of recent media reports about incidents involving driverless vehicles. They have asked you to prepare a report on your marketing plan for a small fleet of autonomous vehicles.

this question belongs to marketing management. there were no option of marketing management so that's why i selected operation management.