Question: Task: Think about IKEA's customer segments and how its products or services are customized for those segments. Answer the following questions: a. List 2 distinct

Task: Think about IKEA's customer segments and how its products or services are customized for those segments. Answer the following questions:

a. List 2 distinct customer segments that IKEA's targets.

b. For each segment, list the ways in which IKEA's products/services are customized or personalized. Think about this in terms of product or service features, packaging, and marketing messages.

c. How do you think IKEA's use of customization impacts their customer lifetime value?

d. How would you use the Customize Strategy to improve retail malls sales and customer lifetime value?

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