TASK

Write a business report based on the following:

A new business, Globex Corporation has been created as the result of merging two large regional business, Riverina Precision Farming, and B T & Sons Farming Equipment. Globex Corp is primarily located in the Riverina Region of NSW and has three locations, Albury, Griffith and Wagga Wagga. Within Globex there are two arms to the business (Precision Farming & Farming Equipment), each of which is represented at each location.

The Globex Farming Equipment head office is located in Wagga Wagga, while the Globex Precision Farming head office is located in Griffith. Parts and Services for both arms as well as administration support are coordinated from the Albury office.

Globex Corporation strives to supply agricultural solutions that achieve the following objectives:

• Fulfill unmet market needs
• Exceed the standards for quality, effectiveness and value of its competitors
• Delivered on time
• Supported with expert technical service and advice
• Environmentally responsible and beneficial

Senior management has finalised on the following decisions:

1. Globex will retain all existing staff, stock and infrastructure from the merged businesses. B T & Sons aging systems are to be merged into the Riverina Precision Farming systems.
2. Globex have decided to invest in the development of an Online Sales Management System (OSMS), replacing all manual processes, allowing clients to order and pay for equipment online.
3. You are required to provide any two suitable business processes or solutions that could be employed to enhance this model. You should substantiate this process or solution with relevant references to literature.
4. Suggest how social media could play a role in promoting the OSMS to customers - giving suitable approaches from literature.

Write a business report outlining the above case, stating assumptions you make at the beginning of your report. Provide critique into the management decisions substantiating with reference to literature. In your report, make the difference between Information Systems (IS) and Information Technology (IT) issues and how it will affect customer choice, continued patronage, brand loyalty, and so on.

Suggest how to attract new customers (from competitors) and any other new business opportunities that may arise with such a set up. All these should be substantiated with references to IS and IT literature.