Task: written summative assignment Report

Examine and analyze the B2B Marketing Strategy of a Company This assessment is a written submission report and will be released in week 4 of the course. Imagine you are a consultant and you are required to develop the B2B Marketing strategy for the B2B division of a Company that has B2C and B2B division. Feel free to work on one of the companies suggested or to work on a company of your choice. Companies suggested: Apple, Damm, Lenovo, CocaCola, Fedex, HP, Nestl - Explain the main differences between the B2C and B2B world. - Analyze the B2B Marketing Strategy by replying to the following questions: o Description of the Brand, customer audience, and positioning. o What is the their B2B Marketing Segmentation? o What are their differentiation strategies. o Critically evaluate their B2B positioning. Present examples of it, and explain why. o Describe the distribution strategy: type and width. o What is the product/service and price strategy? o What are the main strategies they use to build a relationship with the customer? The report should be in word document format and must be uploaded to a Turnitin folder created on the course Moodle platform. In the final assignment you have to answers questions related to the same company.