TASK:

You are required to select a business that is in close proximity. Conduct a marketing operational analysis, identify the gaps, and develop a revised Marketing strategy for the selected business. If there is no business entity close to you, you may use any business that you are familiar with. The following sub-headings are to be used.

Your report must adhere to the format below:

i. Title page (2 marks)

ii. Table of Contents (3 marks)

1. Executive summary (10 marks)

2. Situation Analysis (25 marks)

3. Positioning of the brand and competitive advantages (10 marks)

4. Revised Marketing strategy going forward (25 marks)

5. Conclusion and recommendations (15 marks)

6. Referencing and presentation (10 marks)

Your answers must include any theories, charts, tables or exhibits necessary to support your analysis and recommendations.

Additional research should be consulted, when answering the project questions.

Ensure that the readings are not merely reproduced in the project without original critical comments and views.

Cohesive and logical arguments reflecting original thinking is encouraged.

You MUST use theory/literature to support your discussion/observation and opinions.

Do not merely use bullet points and replicate information without justification and sound arguments.

The project has particular focus on the application of marketing theory and principles with a strategic marketing management perspective. END