Tasks : 1. Discuss the value propositions , core brand values and buyer behaviour of your chosen organisation 2. Analyse the micro-environment (the company, suppliers, intermediaries, relevant publics, customers and competitors ); 3. Analyse the macro environment, that is, demographic, economic, natural, technological, political and cultural (DENTPC ) forces to demonstrate their impacts on your chosen organisation's strategies /capabilities to serve the target market (s; 4. List the strengths , weaknesses , opportunities and threats (SWOT ) as well as suggest appropriate strategies by incorporating the TOWS matrix to draw from strengths to capture opportunities to overcome weaknesses and to defend from threats Note: Take time to gather relevant data about your chosen organisation as well as the broader external environment in which the organisation operates Find good quality academic references from high quality marketing journals and text books to substantiate your arguments , suggestions and explanations . Use relevant headings /sub -headings to ensure a cohesiveness and logical flow of the report