Teaching Section $1$

On average, we receive about $3000-5000$ marketing messages a day. Today just being

"good" isn't good enough. A business needs to be remarkable at every touch point, from th

first time a consumer goes to a webpage, to calling to calling you bus$)$ness$,$ and everything

Remarkable...service so great you or I will go out of our way to tell someone about it$!$

$-$Advertising and Marketing$-$

Advertising...PAID

Marketing...the process by which companies create value for customers and build strong

customer relationships in order to capture value from customers in return

In basic terms, marketing is the process of identifying customer needs and determining ho

best to meet those needs. In contrast, advertising is the exercise of promoting a company

and its products or services through paid channels. In other unrds