Question: Team 4 E - Case: Coke versus Pepsi PLUS Additional Research on both companies international versus domestic marketing campaigns ( Professor will supply Coke /

Team 4 E-Case: Coke versus Pepsi PLUS Additional Research on both companies international
versus domestic marketing campaigns (Professor will supply Coke/Pepsi for in-class taste test)
Homework Questions are ONLY for the non-presenting teams. Teams 1,2,3,5,6 answer the
following 2 questions. These are to be typed and submitted via Canvas. These are individual
assignments and must be submitted by each student prior to the start of the class.
1) Why do we/YOU support a particular brand like Coke or Pepsi?
2) What makes us so passionate about following these or ANY other brands? Defend your
answers with actual data, not opinions.

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