Tech Consumer Markets Corp Gov Telecom . OTT Auto . Aviation Pharma Fintech Economy Infra Environment Energy Business News : Prime . Consumer . Shopity is quietly fusting India's longer brands. Now. it needs to me ture the ecosystem. E-COMMERCE Shopify is quietly fuelling India's challenger brands. Now, it needs to nurture the ecosystem. 00:00 01:0 X getty Images Ctri G 14:14 0 8 0 Alt s shopify synopsis Independent brands across categories are relying in a big way on D2C websites built on Shopify's Saas platform, which automates almost all e-commerce functions for a monthly subscription. However, Shopify will eventually have to find ways to attract small, unorganised brands and expand its potential market to make the subscription model viable. When the pandemic hit, Gurugram-based food company Slurrp Farm knew what to do. It was "newly digital" but its website was up and running, and it had begun selling via Amazon and Bigbasket, too, Largely dependent on offline so far, co-founder Shauravi Malik made an almost unthinkable decision - moving 50% of Slurrp Farm's business online. BACK TO TOPQ1 Discuss the core components of Shopify's Business model. 8M (1.2 Can the likes of Shopify 8: other D2C SAAS players act as disruptors in the current E-commerce market place? What could be the appropriate response by incumbent in this situation? 6M (1.3 Identify the following aspects of Shopify's platform Business 8 M a] Structure of Platform Control b) Values created for Platform users c) Network Side d) Type of Network effects (1.5 Is Shopify in a WTA market? Justify your answer. If yes, how can it become the winner in this market? 6M QB A key reason why some potential customers seem to be choosing Shopify's competitors is the difference in pricing models. Discuss Shopify's pricing strategy. Should Shopify make any amends to it? 8M (1.? Shopify allows individual sellers to bypass aggregators like Amazon & Flipkart who often control and misuse the power they have over data generated by these individual sellers. However, Shopify too is an intermediary who has access to a large amount of data that its customers generate. Can Shopify become a threat to its existing users? What can users do to avoid it? 6M QB Recently Shopify has suffered major slump in growth leading to deep dive of stock-prices and layoff of around 1000 employees. At same time, newer India born ventures like Dukaan, DotPe and Bikayi are trying to enter the market. What are the major challenges for these new players in the market? How can they tackle it? What could be Shopify's response to secure its position. 8M