Tech$-$Rev has been facing stiff competition in the consumer electronics market. While the company produces high$-$quality products, customer loyalty has been decreasing, and market share is eroding due to intense competition from other brands. The company's leadership has recognized the need to refocus on delivering exceptional customer value as a key differentiator.

Assignment Task:

Your assignment is to outline a strategy for Tech$-$Rev to deliver superior customer value in a way that not only retains existing customers but also attracts new ones. The plan should encompass various aspects, including product development, marketing, customer service, and post$-$purchase support.